I turn commercial spend into revenue investors pay a premium for.

When companies bring me in

• An exit or funding round is 12–36 months out, and the revenue story has to hold up in due diligence.
• The board is asking what the sales and marketing budget actually returns.
• Growth has slowed or CAC payback has lengthened, and nobody can say exactly why.
• You have acquired a company, and two go-to-market organisations need to become one.

Commercial Spend→ Revenue Quality→ Enterprise Value

Durable, efficient growth is the biggest driver of enterprise value in tech, and commercial spend is usually the biggest budget behind it. Most companies can report what marketing did and what finance booked. Few can show which spend buys revenue that retains, expands and holds its price, which is the revenue a buyer pays for.

I find where commercial spend leaks value, show where the next euro should go, and build the operating model behind it across acquisition, retention, expansion and pricing. The aim is the numbers a buyer prices: net revenue retention, CAC payback, growth efficiency and forecast accuracy.

How we work

• Diagnostic4–6 weeks · fixed feeA buyer's-eye view of your commercial system: where value is created, where it leaks, what to fix first.
• Build3–9 monthsI work alongside your team on a retainer, plus a success fee tied to two or three metrics, measured against a baseline we agree at the start.
• For investorsA pre-deal commercial view, 100-day plans, and exit readiness for portfolio companies.

About me